Remember, I wrote about Brad Meltzer‘s upcoming book – The Book of Lies (coming with its own soundtrack.

Apparantly, it was ripped apart by the critics. So, what do you do when that happens to you?

Exactly: you make a video, where a little league team and the inhabitants of a senior citizens residence quote the reviews, telling people not to buy the books, so that everyone, who watches it, can laugh their asses off.

People, this, I think, is the best PR thing I’ve seen in a long time. And it fucking works. I really want to read it now. Even more than before.